Our Way of Working Today

Lampugnani Rappresentanze has always been attentive to the continuous evolution of the market.

Every year we invest time and resources to stay up to date and to implement digitalization processes, ensuring we have the right tools to support the companies we represent and to serve our customers in a modern and efficient way, through:

• Continuous digital training — courses on CRM, data management, digital tools, and AI implementation.
• Adoption of new technologies and digital tools — videoconferencing systems, digital catalogues, 3D configurators, AI for assortment analysis, statistics, and technical support.
• A modern visit process — digital pre-analysis of data and statistics, on-site visits with targeted information tailored to customer needs, and digital follow-ups to provide updated feedback to partner companies on market trends and customer status.
• Continuous and consistent support — WhatsApp chat, scheduled calls and video meetings for commercial negotiations or training sessions for customers’ sales teams.

Over the years, together with the market, our interlocutors have also evolved — and with them, the structures we interact with on a daily basis.

This evolution has created the need for a more targeted consulting approach, no longer based solely on sales, but on a constant presence in the field — a presence that can also be delivered through the implementation of the digital technologies available today, in order to meet the needs of our partners:

• Technical calls and consulting for showrooms, wholesalers, and architects who require training on new products introduced each year, helping them stay updated and more confident when selling to professionals or private customers.
• Remote commercial support with product presentations, new releases, and promotions delivered through newsletters and web calls.
• After‑sales assistance via video and photos for installers and retailers who need quick feedback to identify solutions to on‑site issues.
• Digital training for customers with mini‑courses on products, ranges, and installation methods for clients who want to deepen their technical knowledge — especially for products that require particular attention and a thorough understanding to be installed correctly and to propose the right solution to the end consumer.

Our Agency’s work also supports our customers by assisting them in their daily sales activities through:

• Counter‑day initiatives that help professionals discover and test new or innovative products, supported by promotions or dedicated events where they can learn about new items that may simplify their daily work.
• Industry trade fairs such as Salone del Mobile, Mostra Convegno Expocomfort, and Cersaie, where we present our partners’ new products in person and preview upcoming innovations to stay aligned with technological developments and market trends.
• Company visits organized with our customers to accompany their sales teams or clients in discovering the company, its production processes, and the work behind each product — helping them understand how it is designed and manufactured. This strengthens the synergy between the manufacturer and our customers.